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Differentiate or Die!

Differentiate or Die!

One of my favourite strategists, Jack Trout, wrote a book called Differentiate or Die. We live in a niche world. Whatever it is that you do, you must find a way to stand out. For example, many people would love…

#1 is the Worst Number!

#1 is the Worst Number!

The number 1 is absolutely the worst number in business. It may be bad for you too!

Think about it: 1 customer; 1 supplier; 1 bank; 1 employee; 1 market; 1 product; 1 service. It sounds simple, yet the number 1 can be devastating in any business. If you lose…